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Devils River and 375 Park Avenue Spirits Forge Partnership to Accelerate Surge Across Whiskey Category

Louisville, KY (Jan. 6, 2021)— 375 Park Avenue Spirits, a division of the Sazerac Company, is pleased to announce that it has entered into a supply and distribution agreement with Devils River Whiskey effective April 1, 2021.  Under this agreement, 375 Park Avenue Spirits will assume responsibility for all sales and operational functions and will support the brand’s marketing efforts.

“Devils River is an emerging whiskey brand but one that’s made quite a bit of noise since entering the scene back in 2017,” said Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits. “The brand has established a clear stronghold in its home market of Texas and has steadily been expanding that U.S. footprint over the last 12-18 months.  We expect to take the baton from the Devils River team and increase the pace as we embark on the next leg of their growth trajectory.”

Devils River Whiskey was launched in Texas on April 1, 2017.  The brand’s ascent has been impressive as it is currently available in 29 states and selling over 125,000 cases to date.  They say the devil is in the details.  Devils River Whiskey attributes its quick rise in the category to its meticulous attention to detail as it only uses the finest grains, the limestone filtered spring water from the Devils River region, and its proprietary finishing process.

The brand has been recognized as one of the best whiskies aged less than 10 years by some of the industry’s most discerning judges.  Since its debut in 2017, Devils River Whiskey has collected over 55 medals and is quickly becoming one of the most awarded Texas whiskey brands.

Industry veteran, Jeff Colbert recently joined the Devils River Whiskey leadership team as the company’s new Chief Operating Officer.  Reporting to the company’s three co-founders, Jeff will oversee the company’s day-to-day operations as well as ensure the seamless transition with 375 Park Avenue Spirits.  “Jeff brings a significant track record of commercial leadership and we are confident that he is the right person to lead the company into its next phase of growth,” said Devils River Whiskey President and Co-founder Mike Cameron. “He has a successful track record of cultivating and leading a strong performance-oriented culture, and we believe his reputation for execution and achieving results makes him the right choice to lead our organization.”

“We are extremely excited to be entering into this strategic partnership with 375 Park Avenue Spirits,” said Colbert.  “The collaboration will strengthen Devils River Whiskey’s brand development and provide the competitive edge we need to more effectively compete in today’s competitive whiskey category through the strength of 375 Park Avenue Spirits sales and distribution network.”

Devils River will be available from 375 Park Avenue Spirits beginning on April 1, 2021. Available SKUs include the following: Devils River Bourbon 1.75L, 750ml and 50ml, Devils River Barrel Strength, Rye and Coffee 750 and 50ml and Single Barrel & Barrel Select 750ml’s.

About 375 Park Avenue Spirits

375 Park Avenue Spirits specializes in the premium- to luxury-spirit categories and our portfolio includes numerous expressions from leading international producers.  Founded as Luctor International, LLC in 1981, 375 Park Avenue Spirits joined the Sazerac Company in early 2015 to act as an independent, yet fully integrated sales and marketing affiliate. The company is known today for creating an environment of growth for supplier partners in the domestic market for renown brands like Van Gogh Vodka from Holland, Sobieski Vodka from Poland, Cutty Sark Blended Scotch, J.P. Wiser’s Canadian Whisky, Paul John Single Malt Whisky from India, Scapegrace Gin from New Zealand, Novo Fogo Cachaca and many others. For more information on 375 Park Avenue Spirits, please visit www.375park.com.

About Sazerac

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.

About Devils River

Devils River Whiskey, a premium whiskey company based in San Antonio, Texas, is committed to creating a whiskey that stands apart from competition because of its use of the purest water in Texas at the heart of the production process.  The brand is comprised of six expressions – Bourbon, Rye, Barrel Strength, Coffee Bourbon, Single Barrel Texas Straight Bourbon and Distiller’s Select Texas Straight Bourbon – and distributed in 29 states. [ TX, OK, AR, LA, CA, CO, MO, KS, NE, IL, WI, IN, KY, FL, GA, TN, SC, NY, NJ, MA, RI, MD, DC, ME, CT, NV, AL, PA, NC ].  Follow Devils River Whiskey on Facebook, Twitter, Instagram or LinkedIn @DevilsRWhiskey.

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