Western Heritage Parade Viewing at Distillery


Feb 03 2024
10:00 am - 12:00 pm

Devils River Distillery is on the Parade Route and will open early at 10 am.

Drink specials and open patio seating. First come, first serve no reservations. Live music will start on the stage at 12 noon.


February 3, 2024

The Western Heritage Parade & Cattle Drive Committee produces the annual parade to kick- off the San Antonio Stock Show & Rodeo. The parade features a cattle drive, mounted infantry groups, authentic wagons, and heritage organizations that come together to participate in a display of the western heritage and local culture of San Antonio and Texas. The parade begins at the staging area at I-35 and Houston Street in downtown San Antonio and ends on Avenue E at the Alamo.

Saturday, February 3, 2024

  • 9:00am at Milam Park: Rodeo Wrangler Breakfast – Santa Rosa St.
  • 9:30am at Milam Park: Stampede 5K – start/finish, Houston St.
  • 10:50am on Houston St: Western Heritage Parade & Cattle Drive
  • 1:00pm-10:00pm at Market Square: VaqueroCook-Off & Music