DOUBLING GROWTH YEAR-OVER-YEAR
Devils River Whiskey has doubled the size of our business and expanded our brand distribution.
We are now available in 29 states and Mexico, increasing our brand availability with over 12,000 points of distribution.
2019 – IN, MD, DC, LA, CA, IL, PA, NC, WI, NY, NJ, MA, RI, CT, AL, NV
2018 – MO, CO, NE, KS, OK, AR, FL, GA, SC, TN, KY
2017 – TX
401 E HOUSTON ST, SAN ANTONIO, TX 78205
OPENING SUMMER 2020
- Located in the historic Burns Building 1 block from the Alamo and River Walk, the Burns Building was built in 1918 and listed on the National Register of Historic Places.
- We will have the ability to attract the 37 MILLION tourists who come to San Antonio each year.
- Devils River Distillery will feature a tasting room, tours, a rooftop bar, and live music.
- Devils River rickhouse and bottling line are located in a separate facility 10 minutes away from the distillery.
DRIVING HOME CONSUMPTION & DELIVERY
We have increased our digital marketing efforts to drive home consumption and encourage consumers to purchase Devils River Whiskey on-line through delivery apps and websites like Drizly, Cask Cartel, and Instacart.
DRW GIVES BACK
- Our sales team partnered with 46 influential accounts across 14 states to show support to medical staff and first responders.
- Our Devils River Gives Back program has been very well received by our on-premise customers. This has granted us the following;
- Current brand support through their home delivery option.
- Accounts brought in our 375ml and 50ml bottles to support their home delivery.
- Future menu prints, which are the #1 sales driver in the on-premise.
DEVILS RIVER GIVES BACK AMPLIFICATION
We built a new webpage to showcase the extraordinary work we performed during our Devils River Gives Back initiative.
Utilizing both emails and social media posts, we were able to drive traffic to our give back communication.
NEW EVOLUTIONARY LABEL CHANGES TARGET
Q3 2020 IN-MARKET DATE
DEVILS RIVER COFFEE BOURBON WHISKEY
The road to Devils River Coffee Bourbon Whiskey starts by sourcing a Vienna Roast blend of “free-trade” coffee beans from a local San Antonio coffee roaster. Responsibly sourced from Honduras, Colombia, and Brazil, the coffee beans are roasted to extract the most flavor. The Vienna Roast is the most difficult roast to achieve on a consistent basis, so of course, Devils River Whiskey had to take on the challenge.
To further enhance the coffee flavor in our whiskey, we chose to go with the cold-brew process. Hot brewing forces the flavor from the bean, but cold brew likes to take its own sweet time. We steep our award-winning Devils River Bourbon with the dark roasted Vienna coffee beans for at least 24 hours at a low temperature to bring out the smooth, sweet flavor cold brew coffees are known for.
We then marry our coffee bourbon with 100% organic blue weber agave nectar. The result – naturally infused rich and smoky coffee-flavored bourbon whiskey.
Look at a deep brown with golden highlights. Smell a nose of subtle coffee aroma balanced with caramel, smoke and a touch of ripe fruit. Taste an understated coffee flavor with touches of spice and dark chocolate, soft on the palate. Enjoy a warm, soothing finish with light hints of cocoa and coffee that lingers gently on the palate.
Devils River Coffee Bourbon Whiskey was awarded a GOLD medal from the San Francisco International Spirits Competition, the most prestigious and influential Spirits competition in the industry. Our new Coffee Bourbon Whiskey will start shipping June 1, 2020, and our goal is to be in over 4,500 outlets by year-end. The price will be parity to Devils River Bourbon and will be available in 750ml and 50mls.
Devils River Single Barrel Straight Bourbon Whiskey
Devils River Single Barrel Straight Bourbon Whiskey is crafted from a single barrel hand-selected by our Distiller. Our Single Barrel expression is a “grain to glass” Texas Straight bourbon. We source 100% Texas grains to create our mash. Our whiskey is distilled and then aged in Texas’ hot climate for over two years. Every barrel of Devils River Whiskey is unique. Sometimes we find that exceptional barrel that truly stands out from others and those barrels are then bottled individually at barrel proof allowing the characteristics of the barrel to shine through.
Single Barrel will be available in 750ml only and start shipping in July 2020. Single Barrel will be sold at $49.99 – $59.99.
Personal Barrel Program
Interested in buying your own personal barrel of Devils River Single Barrel Bourbon? Stay tuned. More information to come.
DEVILS RIVER DISTILLER’S SELECT STRAIGHT BOURBON WHISKEY
Devils River Distiller’s Select Straight Bourbon Whiskey is crafted from hand-selected bourbon barrels made with 100% Texas grains. Distiller’s Select is a “grain to glass” Texas Straight bourbon that is distilled twice and aged in the hot climate of the Lone Star State for over two years in a new #4 char American oak barrel. Once our Distiller determines aging to be complete, he brings Distiller’s Select to the final 120-proof by marrying the bourbon with the sweet, iron-free spring water from the Devils River region. Devils River Distiller’s Select’s unique characteristics and flavor profile has something to offer everyone, from the casual drinker to the whiskey connoisseur.
Distiller’s Select will be available in 750ml only and start shipping in September 2020. Single Barrel will be sold at $59.99 – $69.99.
“This (Barrel Strength) is the best version of Devils River. Unbelievable flavor. Thank you for making such an amazing Bourbon. I wear my shirt with pride.”
“Sinfully delicious whiskey!! Yum Yum!!”
“Imagine a cool evening, campfire, tent, your beautiful special other and a tall glass of this great bourbon, and no place to be all weekend.”
“Your whiskey was amazingly smooth and has a great flavor. Can’t wait to pick up a bottle.”
“I sampled this at Specs today, it was so good!”
“Tried this for the first time at the Whiskey, Winn and Wildlife festivals! Great product, life customer for sure!”